average time adults spend on social media

What is the Average Time Adults Spend on Social Media Daily

The Average Time Adults Spend on Social Media Daily: A Deep Dive

The popularity of social media can measured in the average time adults spend on social media daily. Social media has evolved from being a digital novelty to a lifeline of communication for billions across the globe. With a plethora of platforms at one’s fingertips, from Facebook and Twitter to Instagram and TikTok, it’s no wonder that people are spending a significant portion of their day scrolling, posting, and interacting online. But just how much time does the average adult invest in these digital realms each day? Let’s delve into the data.

Understanding the Global Phenomenon

Before diving into the specifics, it’s essential to grasp the scope of social media’s reach. As of 2022, nearly 4.48 billion people use social media, amounting to about 57% of the global population. With the increasing availability of the internet and smartphones, this number is only expected to rise. That use can be on Facebook, Twitter, Tiktok, Instagram, Youtube, and even here on Friendslr.

Breaking Down the Numbers

According to a study by Digital 2022, the average internet user spent around 145 minutes on social media daily. That’s a little over two hours each day! The average time adults spend on social media a bout 2 hour’s flat daily. However, this average varies widely depending on several factors:

  1. Geographical Location: Users in the Philippines lead the global average, clocking in at about 4 hours and 15 minutes daily. Meanwhile, users in Japan tend to spend just about 45 minutes on social media.
  2. Age Demographics: It’s unsurprising that younger generations, particularly those aged 18-34, dominate social media usage, often spending upwards of three hours daily. Conversely, those aged 55 and above average less than an hour and a half.
  3. Platform Preferences: Different platforms command varying levels of engagement. For instance, users might spend only a few minutes on Twitter but can easily spend hours on a platform like TikTok or YouTube.

The Pros and Cons

While social media offers a platform for connection, entertainment, and even professional growth, there are both benefits and downsides to such high levels of engagement:


  • Connectivity: Social media bridges the gap between geographical distances, allowing users to connect with friends and family worldwide.
  • Information & Awareness: Many people rely on social media for news, updates, and awareness on global issues. That’s how a lot of fake news and facts get spread rapidly over the world!
  • Business Opportunities: Brands, influencers, and entrepreneurs utilize social platforms for marketing, networking, and sales.


  • Mental Health Concerns: Excessive use can lead to issues like anxiety, depression, and sleep disturbances. The constant comparison and the pursuit of validation can also affect one’s self-esteem.
  • Distraction & Productivity Loss: With notifications buzzing every few minutes, it’s easy to get sidetracked from essential tasks or real-world interactions.
  • Data Privacy: Users’ data can be at risk, with concerns over how platforms use and share personal information.

Mindful Usage: The Way Forward

Given the sheer amount of time many adults spend on social media, it’s crucial to cultivate a mindful approach. Here are a few tips to balance usage, and bring down the The average time adults spend on social media:

  • Digital Detox: Setting aside specific days or hours where you stay off social platforms can be refreshing.
  • App Limits: Using built-in smartphone features or third-party apps to set daily limits for each platform can prevent overuse.
  • Quality Over Quantity: Instead of mindlessly scrolling, focus on engaging with content that adds value or genuinely interests you.

How much time, over the world, do average adults spend on social media? Check this article out. Here is a snippet:

Average Time Adults Spend on Social Media.png

By the way, Try Grammerly when you write posts and stuff! Here is an article about what times to post.


Social media, with all its allure and potential pitfalls, is here to stay. As with anything, moderation is key. While it’s fascinating to note that the average time adults spend on social media is over two hours daily on these platforms, it’s equally essential to ensure that this time is spent productively and healthily. By understanding the impact and practicing mindful usage, one can strike the right balance in this digital age.

About The Author

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Bucky can be found on TikTokYouTubeInstagramTwitterFacebook and a few other places, as well as right here on Friendslr.com


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