BuckyBuilder

Epic Coca-Cola ‘Be Less White’ Faux Pas

Even though summer is months away, epic heat has seemingly settled in over Coca-Cola. With the “leak” to the media regarding Coke’s “Try to be less white” employee training program, and the predictable uproar that one might expect when a large corporation exhibits bad table manners. However, let’s dive in and analyze this a bit, shall we?

 Clarity First

I have not written an article here in some time. My apologies for that, work has been super busy. However, I am on vacation this week so I have the time for some scribbling. More importantly, had I been at the ol’ grindstone the last few days, I would not have had the time to even pass the “be less white” thing though my brain, save for a typical, superficial, knee-jerk reaction.

First Impression on Be Less White

I’m an old white guy who leans conservative on many things. I also have some distant Cherokee ancestors, some of whom had been slaves in the 18th and 19th century. So, naturally, my first thoughts were along the lines of, “What the heck are you doing, Coca-Cola? Racism is racism, no matter whom you’re singling out, individually, or as a group.”
I didn’t react immediately. In fact, this article is pretty much the only thing I have had to say about the Coke Debacle of 2021. Yet, having given some thought to the topic at hand, I decided it’s time to add my voice.

Any and all racism is still racism

It seems to me that a good many people think that racism is only racism if it is white people committing it. Be it slurs, discrimination, you name it, if it is a “person of color” it’s all good, no worries. That, my friends, is a falsehood.

I Have A Dream